NEW NAME. NEW HEIGHTS. TCF CENTER.

One month into the new name for Detroit's iconic convention hall TCF Center, formerly Cobo Center, the general public and event industry are responding enthusiastically.  Three thousand people showed up in downtown Detroit to see the new name unveiled and celebrate with Motown music, local cuisine and joyous camaraderie. 22,000 beverages, 28,000 sandwiches and 16,000 snacks replenished party-goers throughout the day, all on the house.

The venue's new naming rights sponsor, TCF Bank, hosted a block party and invited everyone in Detroit to eat coney dogs, Slow's BBQ, Detroit style pizza and listen to the distinctive sounds of local Detroit music.

Michigan Governor Gretchen Whitmer, US Senator Debbie Stabenow, Detroit Mayor Mike Duggan, and Detroit Police Chief James Craig joined officials from TCF Center and TCF Bank to announce the venue's new name. 

The evening of the block party ended with the world famous Motown sound of the Temptations who shook hands among the crowd and then wowed everyone with a sunset concert.

In September, the sales teams of the TCF Center and DMCVB received hearty congratulations on the historic 22 year, $33 million naming rights contract, and plenty of leads for new business at the 2019 IMEX Conference.

Now, with much excitement, a whole new chapter is started, taking the TCF Center to new heights. It's about the success of public-private partnership. It's about the customers standing by the venue as it got back on the right track. It's about battling back to become one of the top convention centers in the country. It's about the TCF Center team, working together to make it happen. It's a story of a city and a center coming together to transform a destination.